the objective:
To explore brand identity creation, inspired by my most recent travels to Nara, Japan. Nara is known for its iconic bowing deer park. I wanted to create a brand identity that captures the essence of this destination.
the result:
By focusing on the deer as the central logo, I aimed to highlight both the city of Nara and its deep respect for the deer, which are an important symbol of the area. I incorporated earthy tones inspired by Nara’s natural beauty, along with warm browns that reflect the color of the deer.
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Mockups
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